Panacea is a innovative system to connect from artisanal bakers with bread enthusiasts, offering a seamless and personalized experience. This solution provides two dedicated apps: one specifically designed for the baker and another tailored for the consumer.
Bakers can showcase their unique bread varieties, and provide detailed descriptions of ingredients and flavors. The app allows bakers to manage their inventory, update product availability, and set prices. They can receive real-time notifications for new orders, track sales and revenue, and easily communicate with consumers.
Main objectives
Showcase Bread Varieties
Enable bakers to present their unique bread varieties, showcasing their craftsmanship and enticing consumers with an appealing range of options.
Order Management
Streamline the order management process by providing tools to receive, track, and fulfill orders seamlessly, ensuring an efficient method of incoming orders, managing inventory, and planning production.
Enhance Communication
Effective communication between bakers and consumers provides a seamless channel for clarifying order details, addressing customer inquiries, and providing updates on order status or any changes.
Maximize Sales and Revenue
Tracking sales data, analyzing customer preferences, and offering promotions or personalized recommendations to increase order frequency and overall revenue.
My roles
I lead the User Experience and UI design, develop the Frontend, and took the role of Team Lead and SPOC, providing guidance, and support, for the team. On this project, I work with the customer helping them to define the product and providing new and creative solutions.
Development Team
1 UX/UI
1 UI Frontend
2 Frontend
2 Backend
1 Project Manager
Research & Insights
For his project, I must learn a lot about the Bakery market, mandatory rules for food production, and the different consumer needs regarding food intolerance or allergies, etc.
Design toolkit
Final users
Bakers are driven by the passion to showcase their baking skills and creativity. They seek platforms that can help them overcome production challenges, effectively communicate their bread offerings, and streamline their operations. Their motivations lie in showcasing their craftsmanship, growing their business, and utilizing tools that simplify their daily tasks.
Handling order logistics, tracking payments, and managing customer preferences manually can be time-consuming and error-prone for bakers. Dealing with last-minute cancellations or changes in orders can disrupt workflow and lead to inefficiencies.
Baker independent
PAINS 78 % Limited marketing reach or difficulty in conveying the unique value of their products it’s a source of frustration. 64% face difficulties in meeting demand while maintaining freshness and quality standards.
MOTIVATION 83 % seek tools and solutions that simplify their daily operations, such as order management, inventory tracking, and customer communication. 90 + % value technologies that help streamline workflows, enhance productivity, and optimize resource utilization.
Company
PAINS 43% have issues managing production schedules, ensuring consistent quality, and optimizing ingredient inventory.
MOTIVATION Bakers aim to expand their customer base, increase sales, and grow their business. They are motivated to attract new customers, establish a loyal clientele, and maximize revenue opportunities through innovative bread offerings and improved accessibility.
