Viggo app aims to provide a convenient and reliable transportation solution for users seeking private transportation options. The app will facilitate the booking, tracking, and check-in process for private vehicles, ensuring a seamless experience for both passengers and drivers. The scope of the project will cover the development of the mobile app for both iOS and Android platforms, along with the necessary backend infrastructure to support the app’s functionalities.
Deliver exceptional customer service by prioritizing passenger satisfaction, safety, and comfort. Aim to consistently exceed customer expectations and build a strong reputation for reliability and professionalism.
Ensure timely pickups and arrivals by maintaining a well-managed fleet of private vehicles and efficient dispatching operations. Strive for punctuality and reliability in meeting passengers’ transportation needs.
Offer a diverse range of well-maintained vehicles, including sedans, SUVs, luxury cars, and vans, to cater to different passenger preferences and group sizes. Focus on cleanliness, comfort, and safety features to enhance the overall passenger experience.
Build a strong brand image that represents reliability, professionalism, and trustworthiness. Implement effective marketing and promotional strategies to increase brand awareness and establish Vigo as a preferred choice for private transport services.
On this project, I was the opportunity to drive the overall design strategy and vision of the project as Product Design , User Experience UI design. As the Team Lead and SPOC, I provide guidance, support, and direction on both sides: to the project team and to the customer. As a Frontend I enjoy taking the user interface and bringing the designs to life.
Development team
My first action was to identify all types of users for this app solution to discover their most significant user pains, motivations, needs, and technology levels.
Workers usually face challenges related to traffic congestion, time constraints, and stress associated with commuting to and from work. They may struggle with juggling multiple tasks, attending meetings, or maintaining a work-life balance. Additionally, they may experience frustration with transportation delays or limited pickup places.
Pains
72% struggle to find affordable and convenient ways to reach their workplaces, + 15 % especially when they work in remote locations or have irregular working hours.
Motivation
They value services that save them time and energy, ensuring that they can focus on their work instead of worrying about transportation.
Pains
54% become frustrated by inconsistent service quality, 100% missed schedules, 48% limited customization options, and insufficient attention to their preferences.
Motivation
They seek a premium transportation service that offers exceptional quality, reliability, and personalized experiences tailored to their unique preferences.
In order to understand the market was necessary to analyze the principal solutions available regarding the transport service. Discover which problems they solve and what good practices make them remain into the top of the market.
What was discover?. Here are a summary of the key points:
At the earliest state of the project, the focus it’s was to define the core features that align with the app’s main objectives. My first activity was as a consultor, helping to define alongside whit the stakeholders the list of features and the user flows:
